Google Ads Mastery — From Beginner to Advanced By IDM Pakistan

What you'll learn

• * Master Google Ads from campaign setup to advanced optimization
• * Learn keyword research, match types, search terms & negative keywords
• * Create effective Search, Display, YouTube, Shopping, App & Demand Gen campaigns
• * Understand bidding strategies, CPC, Quality Score, budgets & ad optimization
• * Set up conversion tracking for Shopify and WordPress
• * Learn remarketing, custom audiences, targeting & audience strategies
• * Build high-converting landing pages and improve campaign performance
• * Learn Performance Max, AI Max & modern Google Ads automation
• * Analyze search terms, segments, devices, locations & campaign performance
• * Understand Google Ads best practices, policies & certification

Course curriculum

1

Here’s What This Course Covers Free

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2

07:09

🔒

Meet Your Mentor.mp4

07:09

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3

06:45

🔒

About this Course.mp4

06:45

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4

07:47

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Search vs Display Network.mp4

07:47

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5

12:17

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The 3 Rs Reach Relevance ROI.mp4

12:17

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6

20:10

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Ad Auction CPC & Quality Score.mp4

20:10

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7

07:38

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Max CPC vs Actual CPC.mp4

07:38

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8

09:37

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Account Creation.mp4

09:37

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9

06:11

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Account Hierarchy.mp4

06:11

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10

08:13

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CAMPAIGN OBJECTIVE.mp4

08:13

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11

11:51

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CAMPAIGN NAME FINAL.mp4

11:51

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12

20:25

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Bidding strategies and Customer Acquisition.mp4

20:25

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13

20:24

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Campaign Settings Network & Location.mp4

20:24

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14

23:49

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Campaign Settings Language & much more.mp4

23:49

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15

04:03

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AI Max Automating targeting and creative optimization.mp4

04:03

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16

01:59

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Keywords vs Search Terms.mp4

01:59

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17

07:53

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Keyword selection (relevance, volume, cost).mp4

07:53

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18

15:39

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Using Keyword Planner Effectively.mp4

15:39

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19

16:32

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Match types Exact Phrase Broad.mp4

16:32

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20

07:30

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Negative Keyword.mp4

07:30

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21

15:42

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Best Practices for Writing Ads.mp4

15:42

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22

05:59

🔒

Anatomy of an Ad.mp4

05:59

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23

12:43

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Creating Google Search Ad.mp4

12:43

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24

15:55

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Common ad policy pitfalls and how to avoid them.mp4

15:55

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25

05:51

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Budget Plan, Control & Optimize Your Ad Spend.mp4

05:51

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26

13:15

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High-Converting Landing Pages – From Clicks to Conversions.mp4

13:15

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27

01:40

🔒

Google TaG.mp4

01:40

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28

03:11

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Setting Up Conversion Tracking – Shopify.mp4

03:11

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29

06:05

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Setting up conversion tracking (Wordpress).mp4

06:05

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30

03:41

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Display Network Campaign Overview.mp4

03:41

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31

12:26

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Campaign Setting_ How I Daraz Made millions with the device targeting option.mp4

12:26

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32

07:39

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Budget & Bidding Pay for Conversions, Not Clicks Zero Risk, Maximum Results.mp4

07:39

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33

19:28

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Targeting keywords, placements, topics, demographics, interest.mp4

19:28

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34

06:23

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Custom Audience Strategy that Elyscents used to make millions.mp4

06:23

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35

05:58

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Ad types banner, responsive, text.mp4

05:58

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36

11:06

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App Campaigns Get More Installs and Engagement.mp4

11:06

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37

12:56

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Ad extensions that boost results.mp4

12:56

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38

15:40

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YouTube Ads Build Awareness and Drive Action.mp4

15:40

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39

19:22

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Remarketing Secrets Reconnect and Reconvert.mp4

19:22

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40

06:44

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What is Google Shopping.mp4

06:44

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41

12:53

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Google Ads Certification Build Authority & Credibility.mp4

12:53

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41 lessons — enroll to unlock all Get Access →

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